Music Relief Fund


Levi’s? Music Relief Fund Helps Australia, New Zealand Musicians

Paige Siegall, Unzipped Staff
Levi Strauss & Co.
August 25, 2020

With COVID-19 canceling music festivals and live concerts, musicians all over the world have taken a huge financial hit from the lost ticket sales. In response, earlier this year the team in Australia and New Zealand redesigned the Levi’s? Music Relief Fund prize to support more artists in these markets — changing its focus from international touring to national projects, skills development and mental health and well-being.

Following the success of the first relief fund back in February and U.S. relief efforts aimed at supporting artists, earlier this month the team rebooted the Levi’s? Music Relief Fund. Presented by Levi’s? and BIGSOUND produce QMusic, the fund awarded five Australian musicians with a much needed and well-deserved financial boost.

The five talented musicians were:

In addition to the financial support, the winners will be able to tap into provided resources, including online mental and emotional well-being workshops from The Indigo Project focused on self-development, insight and personal growth. To help them learn new skills during the ongoing COVID-19 lockdowns, BLOCKS by Blostr provided winners with a custom digital marketing workshop. Fund winners also received $4,500 to go towards their music careers, plus various career and well-being workshops — and, of course, an outfit from Levi’s?.

“Our Levi’s? community understands how hard the COVID-19 pandemic has impacted the music industry, so we created the Levi’s? Music Relief Fund with the sole purpose to provide support for artists across Australia and New Zealand,” said Trent Bos, Head of Marketing at Levi’s? Australia and New Zealand.